When it comes to restaurant ordering methods, online and call-in options continue to grow in popularity among diners. Whether it is for convenience or order accuracy, both methods provide unique advantages that can boost efficiency and customer satisfaction. In this blog, we will explore the pros and cons of each and help you determine which option fits best with your restaurant’s operations.

Benefits of Online Ordering (OLO)

According to recent data, online ordering now makes up nearly 50% of all restaurant sales. Offering olo online ordering or similar web ordering systems allows your business to reach more customers who prefer digital convenience. It also reduces errors caused by miscommunication since customers enter their own details and can include dietary preferences, substitutions, or special instructions directly into the system.

If your restaurant has a loyalty program, integrating it into your olo ordering platform lets customers earn and redeem points online, helping build long-term loyalty. Studies show that even a 5% increase in customer retention can lead to profit growth between 25% and 95%, making online ordering one of the smartest investments for sustained success.

Challenges of Online Ordering

While web ordering systems can improve accuracy and visibility, timing management can sometimes be an issue. During rush periods, restaurants may struggle to update order statuses fast enough, which can cause confusion or frustration if guests expect their food sooner than it is ready.

The best way to address this is by using a system that automatically updates order throttles in real time. With the right automation, you can ensure accurate timing estimates and keep your kitchen running smoothly, even during the dinner rush.

Benefits of Call-In and Call Center Ordering

Call centers are becoming an increasingly valuable tool in the restaurant industry. They are ideal for busy operations that experience high call volumes or are short-staffed during peak hours. With live operators handling incoming calls, you will never miss an order even when your in-store team is fully occupied, allowing them to focus on serving dine-in customers.

Using LINGA’s Call Center Module, agents can input orders directly into your POS system and kitchen display. If a customer calls to adjust their order, the update instantly syncs to notify your kitchen team. This creates a faster, more reliable workflow and helps maintain order accuracy during rush periods.

Another advantage of call-in orders is the personal connection. When customers speak with a live representative, it builds trust and gives your restaurant an opportunity to strengthen relationships with loyal guests.

Challenges of Call Center Ordering

Despite the benefits, call center operations must be tightly integrated with your POS system to avoid slowdowns or confusion. Without a two-way connection, staff may have to manually update tickets when order changes occur, which can cause delays and mistakes during busy times.

Choosing a call center solution with secure POS integration ensures that updates happen instantly, keeping your kitchen and front-of-house teams in sync.

The Perfect Balance

For most restaurants, the ideal approach is to combine both options. Online ordering through olo online ordering platforms helps you attract tech-savvy customers, while call-in orders maintain that human touch that many diners still appreciate.

When used together, web ordering systems and call-in services create a balanced approach that boosts sales, reduces workload, and enhances the customer experience, especially for high-volume restaurants like pizzerias and cafes.

Ready to Streamline Your Restaurant’s Ordering?

Do not fall behind during your busiest months. With LINGA Online Ordering, you can connect every order channel, sync updates instantly, and keep your kitchen ahead of demand. Discover how smarter online ordering can boost efficiency and keep customers coming back.

Get Started with LINGA Online Ordering Today.