The restaurant industry is constantly evolving and adapting to win over customers and increase revenue. From automating inventory to data-driven marketing, the restaurant industry is kickstarting the year with the latest advances in technology. This article will explore the top restaurant tech trends 2023 and how they can improve your business’s day-to-day operations.
QR Code and Curbside Technology are Here to Stay:
According to the National Restaurant Association, around 52% of all restaurants in the United States have implemented QR code technology. Post-pandemic, the use of QR codes has only continued to rise. If you haven’t already, now is the time to add QR technology to your restaurant. With easy access to menus, specials, loyalty programs, and payment options, customers can quickly and seamlessly access the information they need, improving their overall experience.
In addition to QR technology, curbside pickup is a great way to maximize sales and keep customers coming back. It eliminates the need for diners to wait in line or for a table, which can be a significant deterrent at times. Pickup alerts also allow restaurants to offer a more convenient service option, which can help to improve customer satisfaction.
Utilizing Digital Kitchen Displays and SMS Alerts in Tandem:
Boost your restaurant’s operations further with a digital kitchen display system connected to SMS alerts to notify diners of their order. A digital kitchen display with curbside text alerts is a great way to enhance the customer experience and improve efficiency in the kitchen. Now, diners receive a text when their orders are ready for pickup, eliminating the need to wait in line or call the restaurant to check their order status. A digital kitchen display can also be utilized to track orders and monitor kitchen performance. This allows the restaurant to identify areas of improvement and make necessary changes to increase efficiency.
Using Loyalty and Marketing Programs to Better Understand Diners:
According to a recent study conducted by Hospitality Technology, when asked how restaurants leverage data gathered from their point of sale system, 71% of restauranteurs stated digital engagement as their top response. Nowadays, most customers can be found online, but creating a digital brand footprint can take a lot of time and effort in a saturated market. To stand out in 2023, haveloyalty rewards in tandem with a marketing program, so your restaurant can better understand your customer base and ultimately increase return visits.
Utilizing data gathered through loyalty and marketing programs is a great way to magnify customer retention. Businesses can gain valuable insights into what their patrons want and need by collecting data on customer preferences, purchase history, and other consumer behaviors. This data can then be used to create targeted marketing campaigns and loyalty programs tailored to the individual customer. Businesses can also use this data to identify trends in customer behavior and develop strategies to keep them coming back. By leveraging data gathered through loyalty and marketing programs, restaurants can create a more personalized customer experience and improve customer retention.
Automation of Inventory is a Must:
Having a digital inventory system helps restaurants streamline their operations by automating the tracking and ordering of inventory. This gives restaurants a way to keep accurate stock records to identify trends and make better decisions about ordering or stocking. Now, restaurants can quickly identify when items are running low and order more to avoid running out of popular items.
Stay ahead of the tech curve and competition with a point of sale system custom-built for your business needs. With LINGA rOS, you can access over 24 modules, from online ordering and inventory management to employee scheduling and digital marketing. We have everything a restaurant needs to succeed in 2023. Speak with one of our POS experts today.
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